The manufacturer announced the return of an 8-cylinder powered sedan with the new 2014 Chevrolet SS, a first in 17 years in the U.S. market. The car has also been selected by Chevrolet for NASCAR, and will start its career in the world of motor racing in 2013 at the Daytona 500. The sports sedan will be assembled at Holden, the Australian Division of General Motors. The design is based on the Commodore offered in Australia, the 2014 Chevrolet SS will have a powerful V8. The Commodore is, among other things, powered by a 354 horsepower V8.
The new car was tested on the Homestead-Miami Speedway in February. The car was covered with a checkered wrap in order not to reveal the identity and characteristics of the new car.
This Chevrolet SS is using a derivative of the engine that was behind the Camaro and the Holden Commodore VF. Chevrolet has been using the name SS (Super Sport) for high-performance models since 1957 and for the Camaro. In 2014 the car will simply be named Chevy SS.
As a production car the Chevrolet Impala is equipped with a V6 engine while the 2014 Chevrolet SS has a V8. Monte Doran, spokesperson for Chevrolet says that this change was inevitable.
For Doran, the aim is to revive the early hours of NASCAR who wanted the winning car on Sunday to be bought on Monday in various Chevy dealerships. The victory of a Chevrolet SS could inspire spectators and television viewers to buy a Chevy SS.
Monte Doran: “We will not sell as much Chevrolet SS as Impala. However, we believe this is an opportunity to align these cars. I think the “Win on Sunday, sold on Monday.” will work for Chevrolet. People can buy a Silverado, Impala or a Camaro. ”
Chevrolet is the third manufacturer to unveil its 2013 car after the Ford Fusion and Dodge Charger. It is the brand that sold the most sports cars in the U.S. in 2011, with the Camaro and Corvette on top of the list. With the arrival of the 2014 Chevy SS, the manufacturer hopes to strengthen its position.